Founded by entrepreneur Christopher Bevans, Tischoo has reached 30 cities and is working toward 100 retail locations as the company develops new relationships in Jackson and across the region.
JACKSON, TENN. — Tischoo Co. has already made its way into 30 cities. Its founder, Christopher Bevans, now wants Jackson and West Tennessee to become part of what comes next. The Legacy Chamber of West Tennessee is welcoming Tischoo Co. as a new member as the growing consumer-products company continues expanding its retail and wholesale operation. Bevans, the company’s founder and CEO, is building Tischoo around products used by professional barbers and stylists, retailers and everyday consumers, with a longer-term goal of taking the independently built brand to a national level.
Tischoo’s product line includes professional grooming and hair-care products such as sea salt spray, texture clay, matte pomade, volume powder, curl cream and curl mousse, along with professional barber supplies and paper goods. The company distributes through barbershops, beauty and barber supply stores, supermarkets, independent retailers and wholesale partners. What is happening now in West Tennessee is part of a much larger expansion plan, but Bevans is approaching the Jackson market in the same way he built the company in the first place: through relationships.
Building Tischoo One Relationship at a Time
Bevans’ entrepreneurial career did not begin with consumer products. Before Tischoo, he worked in trucking, transportation and automotive, industries that gave him experience in sales, operations and the day-to-day realities of running a business. Those experiences eventually shaped the way he approached Tischoo. The company started with a vision to compete in everyday consumer paper products and later expanded into professional grooming and hair care. When Bevans relaunched the brand, he did not begin by trying to create the appearance of a national company. He went directly to businesses. He visited store owners. He talked with retailers. He worked with barbers and beauty supply businesses. He listened to customers and worked to get Tischoo products onto shelves. The growth came location by location, with each new relationship creating another opportunity for the company.
That grassroots approach remains central to the business. Bevans describes Tischoo as more than a single-product brand. His goal is to build an ecosystem of everyday products that can serve several markets at once, giving consumers, professionals and retailers reasons to continue doing business with the company as its product line expands.
The company has now reached 30 cities, and Bevans is working toward a goal of 100 retail locations. Alongside that retail expansion, Tischoo is strengthening its wholesale and distribution network, developing new grooming and personal-care products and building the infrastructure needed to move from a growing regional operation toward a nationally recognized consumer-products company. The ambition is considerable, but Bevans’ approach remains personal. He believes independent businesses can compete at a national level without losing the relationships that helped them get started.
Why Jackson Matters
For Bevans, expanding into another market is not simply a matter of finding more places to sell a product. He wants Tischoo to become an active business partner in the communities where it operates. In West Tennessee, that means developing relationships with local retailers, business owners, community leaders, organizations and other entrepreneurs.
“My impact in West Tennessee is just beginning,” Bevans said.
He sees the opportunity in practical terms: more retail partnerships, business relationships, employment and sales opportunities, as well as collaboration with other entrepreneurs. The company’s expansion into the region is intended to create a network around the business rather than simply a list of stores carrying its products. That philosophy is one of the reasons Bevans joined the Legacy Chamber. He said relationships are among the most valuable parts of building a successful business, and he wants to connect with people who have a stake in Jackson and the broader West Tennessee economy. That includes business owners, community leaders, elected officials, retailers and entrepreneurs. But Bevans is equally clear that he did not join the Chamber simply to ask what the organization can do for Tischoo.
His goal is to bring new business, partnerships, products and opportunities into the region while learning from leaders who have already built companies and organizations in West Tennessee. Over time, he hopes those connections will develop into partnerships that benefit both Tischoo and the businesses around it.
For the Legacy Chamber, that makes Tischoo a natural addition to its membership: a growing company looking for local relationships and an entrepreneur who wants to participate in the community he is entering.
For Retailers, Barbers and Business Partners
Tischoo is also looking beyond individual customers as it expands. The company is actively building relationships with retailers, barbershops, beauty and barber supply stores, distributors and other businesses interested in carrying its products. Its product line is designed for both professional use and everyday customers, giving potential retail partners several points of entry into the brand, from styling products and curl care to barber essentials. Tischoo’s official website provides information about its products and a dedicated wholesale option for businesses interested in learning more about working with the company.
Retailers, barbers, distributors and business owners interested in partnering with Tischoo can learn more about the company, explore its product line and connect through the official website: Visit Tischoo Co.
Building Something That Outlives Him
The next phase of Tischoo is about expansion, but Bevans’ motivation extends beyond a larger distribution map. He said he is most passionate about legacy, ownership and creating opportunities for the next generation. He wants the companies he builds to create jobs and opportunities, but he also hopes his experience will eventually help other entrepreneurs turn their own ideas into sustainable businesses. Bevans wants his children to inherit a foundation they can build on. He also wants his story to serve as evidence for people who may not see a clear path from where they are to where they want to be. His definition of legacy is straightforward.
“I want my legacy to be proof that where you start does not determine where you finish — that through discipline, ownership, and perseverance, you can build something bigger than yourself, create opportunities for others, and leave your children a foundation they can build on for generations.”
That philosophy gives context to the company’s expansion plans. The goal of 100 retail locations is a business milestone. A national consumer-products brand is another. But the larger objective is to build an enterprise capable of continuing to create opportunities long after the original idea has become established. Tischoo has already moved well beyond the idea stage. Its products are being sold across 30 cities, its distribution relationships continue to grow and its founder is now looking toward a larger retail and national expansion strategy. Jackson is becoming part of that story.
As a new member of the Legacy Chamber of West Tennessee, Tischoo now has another avenue for developing the relationships Bevans believes are essential to sustainable growth. For the Chamber, the addition brings a growing independent consumer-products company into a membership network built around business relationships, entrepreneurship and regional connection.
Tischoo is still growing. So is its footprint. And in Jackson, Bevans is not simply looking for another place to put his products. He is looking for relationships that can help determine what the company becomes next.
The Legacy Chamber of West Tennessee welcomes Tischoo Co. and Christopher Bevans to its membership and looks forward to seeing the company become part of the Jackson and West Tennessee business community.